It is a fact that blogging has carved out a place for itself in today’s online world. Professionals and businesses are using blogs for demonstrating their expertise whereas people are doing it for fun or for earning money. Blogs are different from websites in the way that they have an informal touch and pave way for personal connections to be developed. Blogging offers plenty of freedom in regard to content and it can also lend some anonymity if that’s what you are after. If you are interested in blogging, you need to understand what you have to do. This guide is going to help you do exactly that.
Planning your blog
As with anything you do, setting up a blog requires a solid plan. This means a plan for the design, content, business model (where applicable) and marketing. Sure, you could just write some words and post them on a blog, but this is only going to make you one of the crowd. There are literally millions of blogs that exist today and you need to be different to earn a name. Planning includes setting timelines, coming up with ideas and outlining how to implement them. Click here for more help in this regard.
Choosing a theme
What are you going to write about? This is your second question. There is a theme in almost every single blog you can find. There are brand blogs that follow the brand whereas personal blogs follow the author. Likewise, humor blogs are all things funny. There are plenty of specific themes available as well like travel, cooking, fashion, genres or literature and so on. The bottom line is that you need a theme and it can be as specific or vague as you like.
Deciding the goal or purpose
Why have you decided to blog? Why should people come to your blog? You have to have a purpose if you want to draw the audience. You cannot expect people to come to read your rants unless they are getting something in return. Your blog has to benefit them in some way. Decide what you want to do; do you want to sell something? Are you offering solutions for problems? Is it your purpose to give advice?
Thinking about your audience
Who is your target audience? This is also an important question. Are you targeting beginners in a field or the experts? Do you want to lure the casually-interested or the vested-fans? Some people assume that their theme dictates their audience, but this isn’t always necessary. There can be different audiences even in small and specific niches. For instance, if your blog is about fashion, it could be aiming at teenagers who are just learning about fashion basics or it could target fashionistas looking for tips. Knowing your audience is essential to ensure you are writing the right content for them.
Select the platform
Last, but not least, you need to decide your platform. Where do you want to blog? WordPress is the best option as it is the biggest blogging platform, but there are other options like Tumblr you can try.