With the advent of technology, marketing has also changed a lot. There are different aspects of marketing and it has changed drastically over the period of time. Everyone has been moving towards online marketing techniques because it can help your business grow during a short period of time. There are two basic types of online marketing techniques, i.e. search engine optimization (SEO) and social media marketing (SMM). SEO can help you in making the rankings of your website better and SMM can help you in building relationship with the customers. There are multiple social media portals like Facebook, Twitter and LinkedIn etc. These portals have different features that can help you in interacting with your customers. You can easily promote your business with the help of these portals by introducing different products and services. Apart from that, your target audience or customers can contact you anytime and give their feedbacks, which can help you in improving your services.

It is better to hire a professional social media expert or utilize the services of a reputable online marketing company. They will start the work by doing the research and competitive analysis. After that, they will devise a social media plan, which will help you to build a direct relationship with your target market.  They will send that proposal and plan to you and you need to make sure that it is targeting the right people with right kind of strategy. Only then, this plan is going to be successful.

If you want to see the impact first and start with initial SMM services, it is better to start off your campaign with Facebook. A Facebook fan page of your company will be created, which will have all the important information about your business. Initially, an SMM expert will start promoting your page and would leverage people to ‘like’ your page. You need to understand that you should only focus on your target market. These are the people who are associated with your business or your potential customers. If you will ask them to add people randomly, it won’t be of any use because those people won’t be interested in getting updates about your business. Therefore, you will not be able to convince them to buy your product or service. You can also use Facebook page for promoting different articles or blogs that you are posting on your website. You can give them a small teaser about it and they can click to go to your website. It will eventually help you in getting more visits.

Twitter is the best social media portal for sending small, to the point and important messages to your followers. It also involves the first step of community building, where you will have to find the people who are your target market and after that, you can promote your products or services.