Even if you don’t consider yourself a fan of casinos, you have to admire the marketing tactics of casinos that go into keeping a casino running profitably. Whilst it might be true that the house always wins, you first need to get people into the house in order to win anything from them. When it comes to marketing and maintaining a customer base, there are more than a few things that we could learn from the casinos around the world.
Know Your Best Clients: Target them and Know How to Meet Their Needs
A common phrase in the world of casinos is the term ‘Whale’. A ‘Whale’ refers to an individual who is a high spender, and is therefore going to be netting the establishment a lot of money. Casinos therefore go through a lot of effort in order to make sure that they’ve got the kind of games these people love to play, but also that they’re meeting all of their needs once their playing. Casinos have narrowed this down to an art form, having protocols in place for identifying such individuals, as well as having staff who are trained in making sure that every one of their needs are met, so they come back again or even better, tell other ‘Whales’ about the new hotspot in town.
Think Long Term: A Short Term Loss Could Create a Long Term Profit.
In a world where so much competition exists, getting the attention of potential customers can be a challenge. Casinos are therefore willing to give away freebies to entice people to play at their tables, rather than anywhere else. What these freebies are depends on the promotion, and whom they’re looking to target. Once people are through the door though, it’s down to the casino to make people feel as though they should keep playing. High levels of service, and an obsessive attention to detail, are just a few of the things casinos do to keep you satisfied whilst you gamble away, and cover their initial costs of that freebie.
Make a Statement: Nobody Wants to be Associated With Second Best
Casinos are known for their displays of grandeur, and it would be a mistake to think that this is all for no good reason. People like to be seen at the best, and also known for having dealt with the best. By being the place to be, casinos are able to provide their customers with the significance they were looking for, giving them the opportunity to brag about the time they played the slots at the most prestigious casino out there. In order to give their customers a unique experience, casinos do everything they can to make sure they cover every angle, as you’ll be able to find new games at CASINO for example ,that are designed to give people an experience they wouldn’t have otherwise known existed.
What Happens in Vegas Stays in Vegas?
These marketing tactics don’t need to be limited to just casinos, especially just casinos in vegas. You can adopt some of the principals mentioned here, and use them in your own business to attract the kind of results you’re hoping to achieve. So the next time you’re lured to play the slots, give the casino some credit, after all, it wasn’t easy getting you through the door.