One of the most effective techniques of Search Engine Optimization (SEO) for improving rankings and driving traffic to your websites is none other than blogger outreach. Also known as sponsored posting, it has become popular and some marketers choose to go at it alone while others prefer hiring a specialized blogger outreach service.
There are numerous SEO and digital marketing agencies out there, which may be great at on-page optimization, site architectural analysis, keyword research, content analysis, conversion optimization and more, but they may not have the necessary blogger outreach expertise. For developing a successful blogger outreach campaign, you need to do a lot more than just sending out emails for soliciting a promotional article or backlink.
Therefore, it is important that you don’t hire just any blogger outreach service, but do your research and find one that can meet your needs and expectations. Considering the following factors can help you choose the right service:
Take a look at past positive experiences
Past experience of an agency can speak volumes of how it will go about handling any problems in a campaign and give results. The ideal scenario is to look for a blogger outreach service that has already worked with other companies or businesses within your industry. Even if they haven’t, they should have positive experiences in other industries. You need to conduct a thorough and detailed background check to see if there are any negative reviews or complaints. Asking for a proposal is also one way of discerning professional services from the run-of-the-mill agencies out there.
They need to be upfront about everything
Due to lack of time and connections, blogger outreach can be difficult for a business, but it comes easy to a specialist service as it is their bread and butter. A legitimate service will not hesitate in answering your questions about the steps they intend to take for getting you reviews, backlinks and articles. If a potential blogger outreach service is reluctant to elaborate about the work they will do, you need to take a step back and reevaluate. A good service will be completely transparent and will tell you exactly how your money is being utilized. If you are looking for such a service, you can check out Authority Outreach.
Look at their access to exclusive blog networks
This is perhaps one of the most important factors that need to be taken into consideration when you are hiring a blogger outreach service. You want influencers to talk about your brand and also your offerings. Such people are regarded as an authority in their respective fields and it is essential to hire a service that has fostered relationships with most of the influencers in the industry. You don’t want to pay money to get general guest posts ore reviews and want your target audience to be able to identify you easily. Therefore, it is best to go for an outreach service that hand-selects the influencers who can provide an edge to your brand and help make it exclusive.