Did you know that there are over 27 million business cards printed every single day? Or that there are more than 10 billion business cards printed each year in the US? Print marketing is huge, and it’s a highly effective way to drive customers to your business, product, or service. It’s not only business cards which people are using, there are dozens of different types of print marketing materials which you can use to promote your business; these include brochures, flyers, postcards, catalogues, leaflets, envelopes, and custom postcards.
With so many businesses and individuals putting print marketing to use to advertise their business, it’s obvious that it is a highly effective way to promote, and it does bring in customers. Whatever industry your business is in, you could benefit from running a print marketing campaign to promote your business, service or product. Printed marketing materials are so much cheaper than the digital forms of advertising, which allows even the smallest of operations to have business cards and basic marketing materials printed without breaking their budget.
One of the hardest parts about running a successful print marketing campaign is creating the perfect design for your materials. If your design doesn’t do a good job of delivering the information you want to get across, as well as being attention grabbing and memorable, then it’s not going to have the desired effect. To help you make sure your design gets the results you’re looking for, I’ve found a bunch of awesome examples of print design done exceptionally well and listed them in this post to help inspire your creativity:
Hopefully those examples have helped you to come up with a few ideas of your own for your print marketing materials. If you find yourself looking to order booklets online, or any other type of marketing material then I recommend NextDayFlyers. They are my printing company of choice for a few reasons; first and foremost is the fact that they have a manual quality check on every order which makes sure that your printed materials look just as awesome as they do in your original digital designs on your computer screen. Secondly is the speed of their service, you can collect your prints on the same day, or have them delivered the very next day. And finally, the quality of the prints! From the colors, to the paper and printers, everything is of the highest quality and it goes a long way to ensuring your marketing materials have that premium touch.
Lynn Bradley is a regular contributor to many small businesses, technology and design related blogs around the web. With a background in marketing, he is keen to share tips and advice with business owners. Lynn loves to travel and hopes to one day do the LOTR trek through New Zealand.