For most travelers Florence is associated with art, painting, old Renaissance-style buildings, and countless cultural and architectural monuments. This city is so bright and incredibly beautiful that it’s impossible not to fall in love with it.

Most of those who visit Florence for the first time, take it as a small museum town with some boutiques and leather market in the city’s tourist center.

However, after a while, you realize that the most interesting places of Florence are hidden in the quiet lanes, away from the tourist rush. The city offers a great variety of unique shops and showrooms selling interesting goods. And even if you don’t buy anything there, you definitely need to check them out!

Echo Firenze

This store offers a line of authentic Italian clothing. The clothing is characterized by sophisticated design and great attention to details, so you’d certainly love it!
The customers are attracted by bright colors of fabrics used for everyday and eveningwear. The clothes and accessories in the store are made exclusively in Italy. And although the store is small, it offers really a lot interesting goods.

Address: Via dell’Oriuolo 37r
Opening hours: Mon-Sat 10:00 – 19:30

Giulio Giannini e Figlio

This stationery store was opened near Palazzo Pitti in 1856 by Giulio Giannini. In the beginning there were only books on sale, but later customers could also buy art products and leather goods in the store.
In the Victorian era, Florence was home to many wealthy English families, and this workshop used to be one of the most popular and well-known places among them.

For many years the range of goods in the store has been replenished. Currently Giannini store is managed by the sixth generation of the family, and you can purchase there incredible paper products, which have been produced there for nearly two centuries.

Address: Piazza de ‘Pitti 37
Opening hours: Mon-Sat 09:00 – 18:00



The factory of Francesco Bartolucci produces modern and original wooden goods and toys based on wildlife and fairy tales. The mission of the factory is to instill in people the love to traditional wooden toys and to develop imagination. This store is a fantastic world of emotions, games and colors. You can find there handmade toy rabbits, cats, guns, cars and puppets, all made entirely of wood! A toy from this store would be a great gift!

Address: Via Condotta 12r
Opening hours: every day 10:00 – 18:00

Officina Vintage

This is an amazing store, stuffed with vintage clothing and accessories. Its goods are suitable for those who strive to look unique and identify themselves with the fashion of the past.
The store offers a huge choice of branded clothing, exclusive bags, sportswear and leather jackets. Officina Vintage is proud of its gorgeous collection of vintage glasses from Ray-Ban, Ferrari, Persol, Carrera, CAZAL and many others.
The store also offers the service of renting clothes for special occasions where you need to wear an outfit of 70 or 80’s.

Address: Via Botticini 20
Opening hours: every day 10:00 – 13:30, 14:30 – 19:30


Desii Vintage

As a rule, when speaking of vintage clothing, only women can be satisfied with the wide choice of goods. But this seems somewhat unfair regards to men, since many of them also admire the antiquity in general and vintage clothing in particular. But Desii Vintage store cares for everyone and can satisfy both men and women with the choice of clothing. The store combines style and elegance of the past and modern times. The customers can find retro outfits of Louis Vuitton, Gucci, YSL, Hermes, a great collection of vintage accessories, designer silk shawls and scarves, wide choice of modern and antique footwear.

Address: Via De Conti 17r
Opening hours: Mon-Wed 11:30 – 19:30, Thu-Sat 10:30 – 19:30

A ritrosa

The owner of the store Camilla Baracci specializes in selling vintage clothes of 20-60’s. This woman is in love with clothes, and she holds the store rather for pleasure than for income. Therefore, if she finds cheap clothes she sells them for the low price as well.
The clothing presented in the store mostly has been brought from Milan, Paris and England. Among the brands of the clothes are Lanvin, Emilio Pucci, Giovanna Ferragamo, YSL, Yohji Yamamoto, etc.

Address: Via Ghibellina, 24
Opening hours:  Mon-Sat 9:00 – 19:00

Elio Ferraro

Every dress, hat and accessory displayed in Elio Ferraro store is the result of long-lasting search. All the items have been preserved in excellent condition. Elio Ferraro keeps single instances of luxurious dresses or coats of the unique fur. The collection of the store includes unique clothing of Givenchy, Yves Saint Laurent, Chanel, Dior, Nicola Ungaro and others.

The customers of this store are big fans of fashion who can spend hours discussing fashion news and events. No matter what you buy at Elio Ferraro, you can wear everything and not to store it in the dressing room as the object of worship. Exclusive items of the store will give you the magic and aura of timeless beauty.

Address: Via di Parione, 47
Opening hours:  Mon-Sat 10:00 – 19:00


So, if you love buying, wearing or just admiring exclusive items, now you know where you can get it in Florence. But, nevertheless, while shopping in Florence don’t forget that you stay in the most picturesque region of Italy. So, make sure you devote some time to enjoying the beauty of the city itself. It would be even better to take a tour to the surroundings of Florence using a rental car, and contemplate from the window the magnificent valleys, bright olive groves, fragrant vineyards, medieval castles and villas standing on the hills. Isn’t this the perfect completion of your trip to Florence?