SEO Strategies for E-commerce Websites

E-commerce Websites can benefit tremendously from search engine optimization, which lets you boost traffic and sales from the popular search engines like Google. But one has to understand that E-commerce Websites are different from the regular ones and have their own challenges. SEO consultants and website owners can look at some things that can improve the performance of these sites.

Structuring URLs

Organizing your website is of great importance for E-commerce Websites, which tend to have a large number of products and categories. It encourages search engine robots to crawl your website and index pages a lot easier. You can start with your SEO consultant, information architect and web designer working in tandem, right from the beginning. In the end you will have a better optimized website that will be easy to use for your customers.


If you want to improve the search engine ranking for your E-commerce Websites then you have to focus on keywords; no two ways about it. It’s important that keywords are relevant and stand out from the rest. You can make the most out of analytics to find out the words your customers are searching for. It’s also important to realize that using the same words again and again will not help your ranks. In fact it can make your search engine ranks drop.

Optimize your images

Important search engines, including Google are still not able to tell what images are about. That’s the reason you have to use Image ALT Attribute to give search engines an idea about the images. When you are uploading images on E-commerce Websites, you might want to give description files names. Their size will also have to be considered, especially because a large number of people are buying using their mobile devices. Since load times are crucial, you should try and keep the images small without losing out on the aesthetics. You can’t let browsers resize images because search engines penalize you for it and the site is slower to load as well.

Mark up your data with Schema

E-commerce Websites can use to good effect because they can label product information and prices, while offering more in-depth information to search engines. As a result your products and services will be displayed accurately on search engine pages. If you use often, it will ensure that you have a standardized mark-up strategy that will be in tandem with your web traffic goals and optimization strategies.

Good product descriptions

In E-commerce Websites, your products should be seen as an avenue to add quality content. To do that on the website, the content should have a description of your product, its uses, competitive advantages, reviews from users, feedback and more. That will ensure that you don’t only have SEO elements to boost the results but you have also created a website that will gain trusts amongst users. Many of us are information junkies, which is many ways is the need of our times. Quality descriptions of products is what users are looking for today.

Content marketing with blog

Of course the importance of quality content cannot be overemphasized, but it shouldn’t come at the cost of search engine optimization for your website. Your content should be tied up with solid SEO strategies including internal links to your products, updates and targeting of keywords. It’s important to realize that search engines love data that is up-to-date and despise content that is duplicated. You can write blogs talking about your products to boost organic traffic to your website.

Customer reviews

User generated content in the form of product reviews add a lot of value to E-commerce Websites. For starters, they work well with your SEO ideas and importantly, the reviews can be picked up by search engines like Google. It can lead to those dazzling stars next to your listing. Reviews with natural use of keywords have their advantages and you are better off engaging with your users. Monitor their feedback to improve your products and customer service.

Create unique Title Tags

There are E-commerce programs that create your page Title Tags; but the problem is that the old one gets repeated over and over again, which is really bad for SEO. However the good news is that the automated Title Tag can be edited and you can use a keyword rich title for every page. General rules of plural keywords on category pages and singular keywords on product pages shouldn’t be forgotten.

E-commerce Websites and their performance can generally be improved to a large extent with the help of these SEO strategies. E-commerce is growing each passing day and it’s become imperative to keep abreast with the latest trends to make sure you remain relevant and don’t get left behind in the competitive online market.