Social Networks

Secrets to Creating an Amazing Synergy between Instagram and Web Design

We have seen the terrific potential of social media in generating and boosting online viewer engagement. No wonder marketers are today banking on Instagram and other such social media platforms to widen their horizon and broaden their reach. Over the years Instagram has witnessed incredible growth ratio. Today 1 billion people are using Instagram and 80 percent of them are outside the United States as per Instagram has more than 500 million daily active users and the like button is actually hit on an average billion times every day as per As a result, today most of the web designers are concentrating on building a synergy between website design and Instagram for gaining huge benefits. Here are some secret tips to creating a wonderful synergy between website design and Instagram. Opt for an Interactive Web Design Template Instagram’s amazing feature is its ability to connect and communicate with people apart from showcasing stunning content. We know that this wonderful interactive feature of Instagram could be sharpened further by implementing effective automation tools that work basically as a replacement for a user when he is away from the site. Moreover, online visitors who are coming from Instagram would expect the same comfort and intuitiveness when they are actually browsing your web portal. Users and potential customers are hugely attracted to your product only when they find a wonderful synergy between the web navigation and Instagram. A good user experience would be converting a casual online visitor to a follower or loyal customer. In this context, you must know that you could now boost your Instagram followers by contacting a reliable digital marketing company. The Advantages of Being Minimalistic Minimalism is the hallmark of success. Expert web designers are recommending that websites must have adequate space that would help in adding to the overall visual appeal. When users see the visual content on Instagram, they are not just fascinated by the image, but they observe the overall and relevant content in your entire description. Users are looking for the same soothing feel while browsing your web portal. Elimination of the undesirable pictures and unwanted content placement could help in making your website minimalistic. Websites that have excessive images and texts would be creating clutter and are at a risk of breaking the synergy between the site and Instagram. Focus on Functionality You must consider modifying the web design for boosting functionality if you are intending to provide your online visitors a similar experience when they visit Instagram. Functionality could be boosted by simply opting for clean backdrops, and easily identifiable icons similar to Instagram. Conclusion According to a survey by Adobe, nearly 38 percent of online visitors stop interacting with a website if they find the site unattractive and not quite interactive or intuitive as per their expectations. Around the same percentage would not follow a website if the pictures take a lot of time to load. Hence, it is mandatory for brands to consider integrating seamlessly aesthetics with functionality while chalking out a web design stratagem. If you are looking for an exceptionally high brand recall, you must create a wonderful synergy between your Instagram account and your website design.
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Web Development

Factors to Consider While Finding a Qualified Graphic Designer on Instagram

In its infancy, Instagram used to be a platform showcasing filtered images of pets, food, and landscape. However, with time Instagram has become an incredibly efficient and useful creative tool. Today, Instagram is the most popular social media platform and could be utilized for almost anything and everything. Numerous creative people have chosen to harness the power of this robust social media platform as a nicely cataloged portfolio of all their creative work and a fabulous platform for networking with other designers and clients. Right from handcrafted illustrators, typographers, and even painters through to the 3D designers and also, the animators, you would surely be finding an Instagram page dedicated to practically every creative niche. With more than one billion monthly active users, it is acknowledged and accepted that Instagram is the most powerful and popular social networking site for talented graphic designers. Instagram is predominantly an image-centric platform that allows you to capture and even share the world that is all around you. Suppose you run an organization and may require a brochure, logo, or website but do not know where to find designers, you could browse the Instagram for qualified and experienced graphic designers. Sometimes, employing the full-time services of a qualified graphic designer could prove to be quite expensive. You could choose the right graphic designer from impressive freelancers who showcase their portfolios on Instagram to make your choosing process easier. However, choosing a competent graphic design professional could be quite challenging. Here are some factors to consider while hiring a graphic designer for your organizational campaigns and projects. Experience Only an experienced graphic designer would be having fantastic conceptual skills that could transform abstract concepts and vague ideas into grounded realities which are even better than what you have been dreaming about. Experienced graphic designers would be having a reasonable exposure with a host of clienteles and in diverse industries. They would surely have a fine-tuned and flawless workflow that leads to high-quality outcomes. Experience is required for building confidence, knowledge, and skills. A designer with a substantial experience would be competent enough to cater to your specific requirements. Portfolio One effective way of gauging the competence of a designer is by glancing through his work. Instagram is a fabulous platform where graphic designers showcase their portfolios or all their latest and the best creative designs. Glance through the portfolio of a designer, assess each design, the style of work, and also, the quality of work and make a mental estimate whether the graphic designer is the best fit for your precise project or campaign. Make sure that the portfolio contains not just a few personal projects but some real-life client projects. You are lucky to be on Instagram because nowhere else would you come across so many accounts of excellent graphic designers. Visit reliable sites such as for perfect digital marketing solutions. Expertise You must determine the exact type of graphic designer who would fit perfectly with your specific project requirements. While you would come across several competent and well-rounded graphic designers who could do everything relating to graphic design but it would be great if you could identify someone who has specialized in precise areas such as, t-shirt design, or logo design etc. It is always a good idea to hire a specialist instead of a generalist if you are looking for expertise and proficiency at the type of design work required to be done. Reviews & Testimonials Reviews and testimonials from previous clients of a graphic designer are quite helpful while you are evaluating candidates for your project designs. Customer reviews usually convey sincerity and authenticity as they are written by people who have already experienced working with the graphic designer and so have come up with their honest views and overall experience. In this context, you know that glowing testimonials are great for reducing your tension and dispel all doubts you may be harboring about the designer’s efficiency and competence to meet your precise design requirements. Customer reviews are known for providing insight to the work ethics, communication skills, and even the credibility of the graphic designer. Location In case your design project is actually language-specific or time-zone sensitive, it is best to hire someone located close to you. If you wish to avoid language barriers or want to steer clear of miscommunications, it is a good idea to employ someone who knows your language well. If you wish to work only during your usual office hours then it is best to hire the services of a qualified designer from literally same time-zone as yours. If the location seems to be a crucial factor for you, better check each candidate’s profile to check the country of origin before proceeding any further. Cost If you are looking for top-quality services and fast outcomes, you must be mentally prepared to pay something more than the usual rates as top designers would be charging more for every project. In this context, you must understand that the higher fees you are paying willingly would be spelling the difference between a novice or amateurish design and a polished or professional one. Personal Attributes You will be spending a significant amount of one-on-one time with the designer you choose, even if the majority of the work is finished remotely. Interpersonal skills and qualities are extremely important here. Initial stages of interaction with the person should give you an insight into how they communicate and how open they are to feedback and criticism. You should work with someone who is committed, passionate, and professional. Compromising on any of these counts could mean you run into issues in later stages or are delivered an inferior end product. You should also learn who they are by looking into their Instagram bio, posts, and stories. Conclusion When you're hiring a graphic designer over Instagram, you may not be able to evaluate them like you would in a traditional hiring process. However, if you could follow these few tips, you should be able to make an informed decision and end up with a great deal. There's a lot of talent out there, more approachable than ever thanks to Instagram. You just have to know how to look for it. Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. You can visit and learn how to build more follower presence.
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Search Engine Optimization

DDoS Attacks – A Brief Overview

DDos attacks refer to an attempt to make a website inaccessible by overwhelming it with unwanted traffic from many sources. The main target of these attacks is normally a wide assortment of vital resources ranging from news channels to financial institutions to famous brands and sports websites. How DDoS Attacks Are Done DDoS attackers make several networks of botnets – computers that are infected by a forced spread of malicious software through social media, websites and emails. The infected devices can be controlled remotely without even their owners’ knowledge. Attackers use these machines like a strong military source to attack any targeted online service. Botnets (infected devices) can produce large flow of traffic to overwhelm a targeted website. There are various ways to generate such traffic floods, such as having machines sent the targeted services large amount of random data to consume their bandwidth, sending more connections requests that a network server can accommodate. Some of the DDoS attacks are really severe and can max out the global cable capacity of a country. There are generally different types of DDoS attacks that happen from multiple sources. These include: Fragmentation Attacks These usually come in several pieces of packets and send a flow of TCP or UPD pieces to the targeted network/service to overwhelm its ability to reassemble the streams. Also, they can severely reduce the overall performance of an online service. TCP Connection Attacks TCP connection attacks are done to use all the connections that are available on the network to set up various devices such as firewalls, application servers, and load balancers. DDoS attacks can also hit those devices that can maintain state on thousands of connections. Application Attacks These attacks aim to overwhelm a particular element of an application. Normally, application attacks are very strong and can significantly affect devices producing a low rate of traffic. In other words, these attacks can make it very difficult for specific applications to detect and transfer any suspected traffic including DDoS. Volumetric Attacks The main objective of volumetric attacks is to consume bandwidth within or between the targeted network/service as well as the rest of the internet. These attempts are simply meant to cause overcrowding on a network server. Amplification of DDoS Attacks DDoS or Distributed Denial of Service attacks make two methods to increase the traffic they send from numerous sources. These ways include DNS Reflection wherein small requests are sent to a DNS server, asking it to send the victim network/service a big reply. This way the attacker gets each request from their botnet increased as much as 70 xs in size which makes it much simpler to overwhelm the victim. Another way the attacker can amplify its traffic is Chargen Reflection or solid stream of text. Chargen is basically an outmoded testing service that supports most PCs and internet-connected printers on the network. This service allows users to ask any device to reply with a chain of random characters. An attacker can use Chargen to increase attacks in the similar way DNS attacks are done. There are specialized markets online that sell and buy botnets and DDoS attacks. Anyone can utilize their offers to damage the websites they do not like to see flourishing. Learn more by clicking at
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Hosting

Five Features That Make a Website Worth Visiting

The main purpose of any website is to cater its visitors. They are there to enrich, entertain and educate visitors in one or more ways. People in, present time, log to the internet to get their answers, to learn something, and most importantly, to feel informed. They use the digital world to shop, sell their products or services, and do everything that they think will keep them up going with the pace of the world. It, therefore, becomes highly crucial for any website owners to identify their goals and deliver the best user experience. In the abovementioned scenario, websites that take this aspect in the consideration do far better in the digital world than those that do not give user experience a thought. For that reason, your website should possess features that are capable of delivering the best possible experience to users. Listed below are some of the important features and functionalities that help visitors navigate and search things without trouble. Clarity Your website should be clear, well-constructed, well-designed, and hold readable and easy-to-understand content. Furthermore, navigation menus and links need to be obvious and clearly laid out in order for users to easily navigate through the website. Likewise, the site should be responsive and provide the consistent look on all resolutions, be it tablets, desktop or mobile devices. Responsive No matter how informative a website is, if it lacks responsiveness, it cannot serve any purpose to visitors further than a specific point. Sites taking more than a few seconds to load are certainly not able to deliver better user experience. Therefore, your site must be capable of loading its content faster in order for the users to find their required information without a delay. Also, the website should not have any broken or dead links, and must attribute a 301 status for any redirect to keep visitors out of any confusion. Originality Your website should have original, updated and relevant content to serve users in the best possible way. Make sure you add a contact form to allow users to contact you just by filling up required information such as name and email. Browser Compatibility Your website must allow users to access every part of the site regardless of the browser type they are using. This can only be done when you develop the site as browser compatible. Moreover, the site should have a search form so that users can easily find anything on it. HTML sitemaps can also be added to the site to help visitors in further ways. SEO Friendly A website must be developed taking search engine optimization into account to ensure its visibility. With such a site, you can reach a larger number of target audiences without having to invest beyond a bare minimum. There should be a FAQ section on the site in order to allow users to ask further about your products or services and company policies. A good website is meant to clearly convey your message and boost your business’s presence online. It should be leveraged with responsive designing features, offer excellent user experience, and combine technical qualities and aesthetics to the core.
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Hosting

Notable Benefits of FTP Hosting for Small and Medium-Sized Businesses

FTP hosting has a lot of perks to offer a number of organizations, but none of them are set to gain as much as small and medium-sized businesses. We have all heard about how FTP hosting can be immensely useful for businesses in saving on direct costs because there is no expensive infrastructure to setup or invest in, but there are also some indirect benefits that can be enjoyed. What are they? Read on to find out as some notable benefits of FTP hosting are outlined below: It helps in making the business more secure There are a wide range of security features available to a business with FTP hosting such as in-transit and at-rest encryption. This ensures that information remains secure regardless of the location. It can be a huge boon because it helps a business in countering the devastating impacts associated with a data breach and can cost a lot of money for a business, if it is left unchecked. It increases the accountability of employees When you are using FTP hosting for your business, you don’t have to wonder when a file was accessed and from which location or who made changes to a document. Log functionality is a feature that’s offered by a number of FTP hosting providers and this will enable you to check who did what without the shadow of a doubt. It eliminates any worries about maintenance Partnering with an FTP hosting service provider gives a business the ability to access a plethora of third party maintenance services. This means that if something goes wrong, you don’t need to worry about it at all because someone else will be there to deal with the issue. A business doesn’t have to worry about keeping a member of your IT staff handy round the clock to ensure your website is up and running in case of a problem. Instead, this task will be handled by others and you don’t have to keep an in-house IT staff if you don’t feel like it. It only requires you to pay for what you need Another major advantage associated with FTP hosting is that scalability is inherent in its design. Thus, there is no need for a business to spend massive amounts of money on getting flash-based solid state drives or hard drives that will only be used till half capacity. With FTP hosting, you have the option of paying a fixed rate per month for the amount of space you need with no file size restrictions and unlimited bandwidth. It helps in boosting employee productivity There is no faster option for sharing files across a business than FTP hosting and it also streamlines the process of collaboration than any other method. Certain functions that have to be done manually in other technologies such as file uploads can be done automatically with FTP hosting and this frees up employees to do other tasks. Through productivity gains, FTP hosting can help your business in saving plenty of money.
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Web Development

Pricing Factor When Choosing The Best Content Delivery Network Provider

Content Delivery Network (CDN) has become a very important part of any online business. It has a drastically important role in delivering digital and rich content of any website. A CDN service becomes a must for a business needing to deliver its website content in the fastest way without any kind of interruption even during the peak traffic hours.  All this is done very smoothly and efficiently because this amazing technology in the CDN platform allows the content to pick up the pace for fast delivery, and uses POP servers' application that allows website owners to deliver their website content from the nearest server of their visitor's location. Though, a regular shared server can help you transfer a reasonable amount of data on your website every month, it's limitation can eventually ruin the overall experience with huge files transferring and steaming of content on a website. The overload of activities can also crash the server anytime particularly in huge traffic hours. It's where businesses need content delivery network which can perfectly optimize the process of delivering content delivery of your website, and ensure stable and reliable performance. Content Delivery Network Pricing Comparison It's most common for many CDN Service providers to offer pay-as-you-go plan to businesses. Besides, there are still some companies that provide different pricing packages that are based on a variety of factors. For example, some providers offer the plans that are set per bandwidth or per website. However, it's recommended to choose the best service for your website content delivery according to the amount of data transfer needed for your website. Here is a brief content delivery network pricing comparison for which we have chosen 5 top CDN providers in the world. MaxCDN: Pricing from US$ 9/mo, MaxCDN is a CDN provider that was founded 7 years ago in 2009 in the USA. The company focuses on high-performance CDN that has the ability to deliver all kinds of content much faster to the end users. CloudFlare: Pricing from US$ 20/mo, CloudFlare is based in San Francisco, USA. It launched its CDN services in 2009. With numerous useful features, CloudFlare has grown into more than 1,500,000 customers from all over the world. OnApp's content delivery network is known as that offers its packages starting from US$ 25/mo. The company developed cloud computing software and released in 2010. It offers a series of advance tools that are helpful in hosting a website which is full of rich content. Fastly Fastly offers its CDN startup package from US$ 10/mo. The company launched its content delivery platform in 2011. Based on Varnish, Fastly is an open-source CDN provider that servers as an amazing web accelerator for dynamic content. KeyCDN KeyCDN is a division of Proinity LLC - a Swiss company's division. This content delivery network service provider has its headquarters in Winterthur, Switzerland. They offer a number of packages for CDN services starting from US$ 10/mo.  
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Web Development

What You Need To Know About JAXP

In the last five years, a lot has changed and improved about Java as a whole and the XML. The developments made in both the Java and XML have changed a lot for the new developers. Due to the popularity of XML a great increase in the number of Java APIs that allowed the developers to work with XML has been seen. DOM and SAX are the ones that have received the greatest interest from the developers in the recent years. DOM stands for Document Object Model whereas SAX stands for Simple API for XML. JDOM has also received great popularity with these two APIs. Getting a hang of these APIs might not be easy but you definitely benefit greatly from them. If you are able to understand them and use them in your development, you can call yourself an expert. But what if you could become an expert without spending all you time in knowing these two APIs? What if there was a better solution than learning these two? That’s where the JAXP toolkit comes in. JAXP stands for Java API for XML Processing. Now, even if you have just started working with XML within Java, things will be quite easy for you to understand. If you talk about the strict rules, you could say that JAXP is just another API within Java programming language. Here’s an interesting page for you to see a good JAXP Example. If you are a beginner you might think that JAXP is more like an addition into the functionality of Java. That is not the case at all. JAXP does not even improve or make any changes to how SAX and DOM work. For now, you can just keep in mind that it is an abstraction layer – strictly speaking. When working with SAX and DOM, you might come across difficult tasks The coming of JAXP is only to make those particular tasks easier for you. In short, it helps you parse XML. If you did not have DOM or SAX, you could not have done the parsing. If you go deep into the knowledge of these APIs and JAXP, you will realize that any comparisons made between these three are not valid in any way. You could, however, put JDOM, DOM and SAX in one category because their primary function is the parsing of XML. On the other hand, JAXP is not going to parse XML but only provide you a bridge that allows you to access the parsers. You might think that such comparison or understanding these details is not necessary, but it is quite important if you want to make use of JAXP the proper way. Just so you know, if you understand these tiny details, you will see yourself performing much better in comparison to other XML developers in your circle. If you want to know how hard it is to learn the use of JAXP, load JAXP API docs on the browser on your computer. When you have only 6 classes to handle, you can’t say it is going to be very difficult for you to understand JAXP.
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Web Development

Hire Leading e-Commerce Web Design Companies for Creating Online Store

E-commerce is a new moment of taking part in the business online. There are numerous people who like to shop online, which has turned into primary financial action in different aspects of world. Taking this pattern into account, ecommerce websites have taken a lead in online world presently. Such design deals with unique designing needs. What is ecommerce? Such sites encourage website visitors to buy products and to stay longer on site and ultimately they can spend more money. It also incorporates a business pertinent feel and look, mirroring vision as well as reasoning of business, expert configuration and sorted out format, proper navigation, conveying responsive and clear client interface, market friendly content, involving basic checkout as well as uncomplicated shopping cart. While developing these sites, you can integrate a number of professional gateway which will ultimately result in bother free and smooth online payment. Designing ecommerce sites Designing ecommerce website is a difficult task. Novice designers cannot create and design such sites. You will be required to hire capable and exceptionally proficient web designers to design your ecommerce site. Ecommerce web designers Expert ecommerce web designers will have some effectively finished ventures to their credit. Designers must have some introductions to all components of ecommerce web designing. Web designers may work freely or as a member of any web designing company. Outcome that one has to expect either ways is obviously an effective site that can bring prospective customers and convey the message across. Ecommerce web designers have professional skills that they consider seriously to complete every project. A number of customers expect that the designers will take up all responsibilities of web designing all the way. However, their sole aim must be to design a site that conveys imperative return on investment (ROI) as well as turns into productive try. Ecommerce web designing companies are capable to guide a site from development stage to the last integration of site with a payment gateway. Furthermore, buying experience for clients must portray a smooth way from arriving a site and then picking items to continuing to checkout for the payment. Web users should have their preferred capacity to pick up products easily. Why to choose Novage Communications for eCommerce website? As a business owner, you should choose an ecommerce designer who understands designing tasks of the ecommerce store. Make sure the web designer have a complete set of well-developed abilities that joins the intensive aptitude for design. The designer must be well aware of new trends because those trends can be used to design the latest store. Novage Communications is the experience company to create eCommerce website in Singapore. They have done more than 100 eCommerce website before, it is a trusted company. All in all, ecommerce web designers can develop and get a better business for you and that can acquire rich rewards on the internet. You are advised to hire the best ecommerce web designing company for your online store. The market is full of competition and winning market requires proper research and a useful website. Without wasting further time, you should start thinking about your online business.  
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3 Things You Should Know From Your Hosting Provider

A web-hosting provider is the key to your online success and most importantly, the answer to creating an online presence. In a number of cases, the hosting providers offer their hosting services seamlessly, but clients end up feeling short-changed or ripped off at the end of the deal. This also means that as a potential customer it would only be prudent to know what you would be getting especially after being offered great hosting services almost on a silver platter. So some of things you should know from your hosting provider are as follows: 1. Features offered in Hosting Packages Assuming you are getting hosting services free or you are paying a minimal fee for basic hosting then it would only be wise to know what you will be getting in return. There are a few services that should be available regardless of the package you choose. One of the main services in includes allocated web space and bandwidth. Some services providers are willing to offer you up to 32GB RAM for each server and at least, 1500MB of Webspace for each client. As much as this is a good deal the features will be inclusive of other services such as website support features such as auto response, MySQL, Ecommerce Option, or IMAP and other features that should play an important role in online networking. 2. Support Features This normally refers to offering other types of support services that would be crucial to the running of your website. If a hosting provider, offers technical support 24/7 then that means that in case you notice that your website is not running smoothly, takes time to load, or your customers get the 404 error then you should get assistance at least within a 24-hour period. There are many ways of making sure that your website is running smoothly but in most cases, technical support should be able to sort you out. Then you may also want a 24/7 customer support in case you have any inquiries on what you need to do or what you would like done. This may also imply that you need to get to know more about your hosting customer support especially from clients who have worked with the provider before. Customer reviews 3. The Reputation of the company A name or word on what a company is all about say a lot about your future with the company. For instance, a company that has received numerous reviews with an overall rating of 4 to 5/5 means you should be safe. On the other hand, a good company will also have a good word with BBB. This means that if you are not sure about your service provider consider getting their customer reviews. There are many aspects to think about before deciding on your ideal hosting provider. If you have a list of two consider one or two more and then make your comparisons in terms of pricing and overall services you are getting. Some may offer more services but like a practical driving test take time to test their services and see how reputable they are.
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How to Speed Up Your WordPress Website

WordPress is one of the most popular platforms for blogging but has one limitation. It is slow. However, as a site owner you can improve the website speed by keeping few things in mind like choose the best hosting provider, optimize WordPress database and images, choose the theme carefully and using caching plugins. WordPress is a great blogging platform. The only weakness of this platform is that it is very slow. If you don’t take necessary precautions, you could experience a sluggish website. This will affect the visitor experience and most likely you will lose the subscribers and customers as they are impatient. Observations done by CMS Development companies show that if your site takes more than 8-10 seconds to load, visitors are gone. Also, Google has included site speed in the ranking algorithm. Thus, the speed of the site now affects SEO. So, if the website is slow, you are losing ranking in Google search results despite all other internet marketing efforts. This results in less traffic and loss of customers and subscribers of your business. Here are some ways to improve the speed of the WordPress site: 1. Good Hosting Provider: If you want the site to function smoothly, don’t choose shared hosting. It is best to choose managed WordPress hosting for which you can optimize the dedicated WordPress server. Some of the trusted names for WordPress server hosting are Synthesis, WP Engine and 2. WordPress Theme: It is recommended to choose not only a simple theme, but a framework for added benefits to the blog like improved speed, basic SEO, innovative designs and built-in security enhancements. Before you choose a framework, consider how often is it updated and security features. Also, check which SEO features are included in the theme? For SEO purposes, it is necessary to add custom meta description and custom title to the articles. 3. Optimize Your WordPress Database: Your WordPress Database is the place where everything related to your WordPress site is stored like posts, comments, pages, plugin information and settings. Every time when a page is loaded, it reads the database. If the database is bloated, it will take a longer time for information to load. Thus, you need to optimize the database regularly. One easy way is to install WP-DB Manager plugin. This will help you to back-up, repair, restore and optimize the database. If you don’t want to do this manually, you can schedule the task daily or weekly. 4. Optimize images: It is critical to know what images to use and when. Here are some golden rules to make this process easier and increase the load speed: For simple artwork or illustration use 24-bit PNG or JPG Use simple image editors like Photoshop, GIMP or to edit and save images in desire formats. The use of proper format will reduce the image size and when the subscriber is able to download it faster. 5. Caching Plugin: Caching refers to a process similar to taking the pictures of the content and providing it to the visitors without requesting it directly from the database. WordPress is a complete mechanism in itself and each time you load a page, too many things happen at the backend. The use of caching plugins, the process is simplified and the content is served from cache and there is no need to generate it time and again. It is recommended to use W3 Total Cache as it is user-friendly and very effective. Follow these five steps to significantly improve the WordPress site loading time and enhance the user experience when people visit the site.
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