In today’s growing market of mobile app development, often developers find it quite challenging to perceive different mobile app development platforms. They aren’t familiar as to how their choice regarding the mobile platform can affect the types of apps they develop. This blog of mine sheds some light on these crucial questions that have always affected the way developers work on their mobile app development projects.
The question of choosing between iOS and Android has been more or less addressed now
Well, gone are the days when choosing between Android and iOS was a mission. With both these mobile platforms accounting up to 94% of the smartphone sales in Q3 2013, there’s very little doubt that they would continue to dominate the app development market in the years to follow. In addition to this, both iOS and Android mobile platforms have witnessed a combined Mobile Developer Mindshare of over 85% based on the Developer Economics survey in Q3 2013. If you’re a Mobile app development professional who’s been asked to deliver an app for organization that requires a massive scale in collaboration with all the perks of a mobile ecosystem, then iOS and Android can turn to be your best choices.
Utilizing multiple platforms simultaneously- A brand new approach to mobile app development
Irrespective of the dominance held by iOS and Android, the most recent Developer Economics report reveals that a majority of business organizations are nowadays, utilizing more than one mobile platform at one time. A whopping 50% of the organizations are utilizing three or more platforms simultaneously, for executing their mobile app development projects. The strategy of utilizing multiple mobile platforms works best for pro developers and organizations which need to look into the scale parameter. Although ideally, while working with multiple platforms, equal level of resources must be allocated to each platform, in practice this is something that happens quite rarely. Even for the largest business organizations, paying heed to factors such as capabilities, cost, market, target and revenue potential becomes quite tedious.
3 common perceptions regarding iOS, Android and HTML5
A majority of quality Mobile App Development Services firms perceive the three major mobile platforms viz: iOS, Android and HTML5 as below:
- Ø iOS is best suited for individuals/businesses who want to make money via their apps.
- Ø Android works as the best option for people/businesses who want to reach a larger group of target audience
- Ø HTML5 is a better option for people/businesses who want to go cross-platform or want to have their existing web assets glorified
Revenue generation- A key concern while choosing between iOS, Android and HTML5
Well, if you’re looking at developing a mobile app for someone who wants to make quick money(something around $1,000 per month), then iOS serves as the priority platform. Likewise, people who make no money or are earning less than $1,000 per month tend to opt for Android mobile platform. There’s no doubt on the fact that a strong correlation exists between the amount of revenue generated and the use of iOS mobile platform as a high priority platform. Last, but definitely not the least, a sharp increase in the popularity of HTML5 has been associated with the use of HTML5 for mobilizing the existing HTML assets. Hence, it is recommended that developers who belong to the category of lower revenue bracket must prioritize Android more than the other high-earners.
App Category- Another key parameter deciding the selection of mobile platform
When it comes to designing an app for a specific category, there are some small differences between iOS and Android. Developer who need to develop apps for music, videos, location services etc. must prefer Android. Likewise, developers planning to develop apps for enterprises must prefer iOS as compared to Android. Apart from iOS and Android, HTML5 has witnessed a continuous growth in its demand among developers who need to develop business applications. This is simply because of the varied features available with the HTML5 web technology.
Success- Yet another deciding parameter behind selection of mobile app development platform
With a keen eye on how priorities vary across a set of success metrics, it is simple to say that Android has emerged as one of the major platforms of choice for developers who don’t care about being successful. In other words, Android can be considered as an entry-level platform that offers developers an excellent platform for experimenting and learning new techniques of developing brilliant mobile applications. Talking about prioritizing HTML5, it is quite common among developers who value cost reduction or efficiency gains. To put it more simply, HTML5 has been considered as a cost effective way of mobilizing existing business assets and processes. iOS priority has a higher proximity among developers who value direct revenues and are serious about brand recognition. With iOS being the platform of choice for brands, a large group of developers regard it as an important value-adding element for varied mobile ecosystems just because brands contribute to retention of user attention.
Despite the relative differences in priorities between various mobile platforms, it is interesting to note how the priority varies for every single platform. As an app developer, you can gather clear insights from such analysis and opt for a platform that allows you to build apps that are both, eye-appealing as well as rich in functionalities.