Web Analytics; Everything you Need to Know

Web analytics is the process of analyzing and measuring of data that detects the user behavior trends across different web pages. It is a measurement of the day to day activity on a website, such as the number of views on a page, the pages that were visited, how many people visited, how long they stayed on a page and on and on it goes. Therefore, web analytics tools are required for performing this data analysis. There are three categories in which your web analytics data can be categorized.

First category is for the audience data, which is aimed at identifying unique visitors, number of visits, returning v/s new visitor ratio, their locations and the device and browser being used. Second category is audience behavior that identifies the common exit and landing pages, the bounce rate, frequently visited pages, number of pages viewed per visit and length of time spent every visit. Third category is campaign data, which tracks what websites sent the most traffic, campaigns that drove traffic, the medium breakdown of the campaign i.e. social media/email etc. and keyword searches with most visits.

Web analytics are now used by businesses for gaining an insight into website performance, identifying key performance indicators that can increase business and for getting a better understanding of the target audience. But, this can only happen if you choose the right tool for obtaining web analytics. Here are some tips that can help:

Evaluate the essential features

Create a list of the must-have features you want in your web analytics tool. Whether it is real-time analytics, campaign tracking or calculated metrics, you need to make a list because this makes it easier to shop for web analytics tools.

Tracking plan

Your specific needs and the data sources should be aligned so that it becomes easier to access multiple databases and you can know the file types of particular products.

Good presentation

Instead of investing in a tool where you have to go over all the necessary data and then interpret the analysis, you should look for one that makes it easier and efficient for you to make sense of it. These days, you can find automated web analytics tools like https://www.canecto.com/ that give you a comprehensive report along with advice and tips to make improvements.

Safety and security

This can be crucial because some businesses may need both user-based and role-based security for administrative purposes. In addition, security mechanisms are a requirement for the operating system and database.

Look at demos

Before you implement a single tool for your web analytics, it is recommended that you see some samples and demos to make a comparison between different tools to make the right choice for your business.

Budget constraints

When it comes to business, costs can be a huge factor and you need to devise a certain budget when you are shopping for a web analytics tool so you can find the right one.

Take advantage of web analytics and you will be able to offer a better experience to your customers.

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