Tips for Running an Online Hotel Booking Business Successfully
Hundreds of thousands of people travel and explore new countries and places in the name of holidays, vacations or outings. If planned well, these trips can be very relaxing and fun. During the planning process, the first thing that most people do is book the right hotel for themselves. Technological advancement has made this easier than ever because you can do all your bookings online. Hotel booking is one of the most successful and fastest growing businesses and it is easier than ever for people to reserve the rooms of their choice on their required dates with just a few clicks on the website.
If you have decided to set up a hotel booking business, the first thing you need to have is a website. This doesn’t just mean any website because yours needs to have a proficient reservation system, should be available in multiple language, feature numerous payment methods, should be compatible on multiple browsers and devices and you also need to offer customer support amongst other things. This can be a bit overwhelming and it is recommended that you use a hotel ecommerce consulting to assist you in this process. Listed below are some features that you have to have:
Not all vacation and holiday plans extend for weeks. In a large number of cases, people make plans in terms of days due to which you should offer the guest the ability to book accommodation on an hourly or daily basis. With the rise in the on-demand economy, hourly booking has become common and now guests expect all hotel booking websites to offer this feature.
Almost 60% of the customers prefer to use their credit cards for making payments whereas the rest opt for online banking, promo codes, digital wallets and similar modes of payment. As a hotel booking and reservation website, you need to ensure that you have secure payment gateways that can accept payments in various foreign currencies and convert them into the native currency for the convenience of both parties.
A long and complicated checkout process is one of the top reasons why a large number of customers abandon their carts. You can cut down the cart abandonment rate by making the checkout a zippy experience. One-step checkout means asking for only the minimum information that’s needed for processing the payments. When you also offer autofill settings, it saves time for the customers and also reduces their effort thereby reducing the conversion rates.
Your priority should be to use SEO-friendly meta tags and website structure because this will bring your website to the top of the search engine results. Higher rankings in search engines means that you get more exposure and traffic to your website. Also, when it is optimized to provide a user-friendly and positive experience, the conversions will automatically increase and this is exactly what you want.
Implement the following tips and your hotel business booking website will be off to a solid start.