Google Initiates Expansion of Android One
An expansion has been initiated by Google Inc. for the rollout of Android One as it is the aim of the company to take the horde of Android devices to as many emerging markets in the Asia Pacific region. The Android One program was launched by the company this September in India. Now, it is being moved to Nepal, Bangladesh and Sri Lanka, which will add about 200 million potential users of Android One to the already existing one billion users in India. The entire purpose of this program is to provide users with a better Android experience on smartphones costing $100 or more. According to analysts, these are the smartphones that will determine the future of mobility.
In order to create and develop Android One, Google has worked with several OEMs such as India’s Micromax, Spice and Karbonn. In simple terms, Android One is basically the stock version of Google’s operating system and is without any UI customization. However, it does offer people the latest version of the OS for about two years. Rather than allowing carriers to block updates of the OS for as long as possible, Google has made deals with various Indian carriers such as Airtel in order to facilitate the updating process of the OS.
Furthermore, the data allowance of the users will not be reduced because of this updating. Previously, before the introduction of Android One, old hardware was used is cheap Android smartphones and came with outdated versions of the operating system. Google also highlighted that as the OS is being expanded to three more countries, Symphony, the Bangladeshi smartphone maker has announced that it will introduce its first Android powered smartphone called the Symphony Road A50. Existing partners of Android One, namely Micromax, Karbonn and Spice, will also start selling their phones in three new markets.
Google plans to take Android One to other countries as well such as Philippines and Indonesia. The company has said that it will take the program to further markets too, but it hasn’t given any details about the ones it will choose for this expansion. Last month, Karbonn released its first Android One handset called the Sparkle V in the UK market. However, this isn’t actually expansion of the Android One program in the UK because a reseller arranged the arrival of the handset and no official Google support was provided for this purpose.
Android One doesn’t just improve the experience of the OS on low end smartphones, but also gives the company an opportunity to resolve the competition problem it’s facing in China. Chinese companies such as Xiaomi have come up with custom Android apps and ROMs and are easily distributing them without needing support from Google Play. Google chose India for launching its Android One program because it is the fastest growing smartphone market in the Asia Pacific region. Mobile shipments doubled this year as opposed to last year. In the third quarter of this year, a total of 72.5 million handsets were sold in India and 32% of them were smartphones.