Top 5 Tips for Choosing Powerful Business Signs

Business signs are key for promoting your brand and your services. They are powerful communication tools that can help you influence your audience and may be the first element of your that a potential customer sees. If these signs are your only opportunity to make the right impression then they need to succeed and succeed with impact.

Check out these 5 tips to maximize the power of your business signs:

Step 1: Decide What Type of Sign(s) You Need


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There are various types of on the market, ranging from exterior signs to ground-mounted signs, interior and digital signs. As a business owner, you are responsible for choosing the types of signs you need and for deciding which will drive the best results. To help you choose, consider each type of sign as an advertisement and ask yourself:

•    Who will see my signs?
•    Who do I want to target with my signs?
•    Do I need to introduce my business?
•    What locations would give my signs the most exposure?
•    Do I want to promote my services?
•    Do I have new services to introduce?

Step 2: Decide on a Location for Your Sign(s)

When you’re resolute on the types of signage you need then you should already have an idea of where they’ll be located. Yet, while fitting an exterior business sign to the exterior of a building seems obvious, choosing the location of an interior sign can often take more thought.

Remember that your sign’s purpose is to be seen so try to position it in front of the most eyes. Choose a striking position inside a regularly visited area of your premises such as the waiting room, cafe, toilets or lifts. And if you’re fixing your sign to a wall, choose the most central, visible or colorful wall, ensure that your sign is well lit and that it catches the eye from a distance.

Step 3: Become a Detective

Get your detective cap on and go on a mission to find out what your competitors’ signs look like. By doing so, you can gain inspiration from the elements that make their signs powerful and give thought to how you could make your signs more effective. If you’re installing exterior signs, it’s also helpful to check out the businesses that surround yours. How can you stand out within your location?

Step 4: Choosing Copy for your  Signage


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The text you include on your signs will vary depending on the function of each particular sign. An interior promotional sign might contain a lot of information about your services. Yet, an exterior business sign has a different purpose – branding and recognition – and therefore, will contain only your business name.

When you have decided which copy you want to include, ensure that it corresponds with your brand assets. Does your brand have a specific writing style? Consistency is key.

You must also make sure you don’t overwhelm the reader with information in promotional signs. More often than not, less is more so include short, snappy sentences that are straight to the point. Check that your signs each display one clear message that can be easily understood by your audience.

Step 5: Choose the design of your Signs

Your signs are nothing without their design and copy is futile until it is accompanied by its eye-attracting partner, graphics. Take these 3 areas into account:

1.    Branding

Your brand assets and values should be incorporated across every aspect of your signage. Fit in your brand’s colors, fonts and logo to create consistency across all of your marketing messages.

If you don’t already have a brand then use your signs to construct a brand identity that speaks to your business and stands out from your competitors. Appeal to your target market and represent an attractive image of what you have to offer.

2.    Color-scheme

More than likely, the colors used on your signage will depend on your brand’s color pallet. However, if your brand assets do include a number of colors then pick out those that are most striking and contrast well against each other. Remember that different colors will have a different effect on your viewers. While bland whites, creams and browns will easily blend out of sight, contrasting bright oranges and blacks are great for diverting the eye.

3.    Text

The text you use is just as important as the copy you include. If your viewers cannot read it then why include it? Consider the position, size and visibility of text, to ensure that your audience can read your signs with ease from suitable distances. This is an especially important point if you are installing exterior signage as this is often seen by people passing or driving from afar.

Get up to speed with what makes signs that sell and you’ll see a boost in your business.

Business signs are key for promoting your brand and your services. They are powerful communication tools that can help you influence your audience and may be the first element of your business that a potential customer sees. If these signs are your only opportunity to make the right impression then they need to succeed and succeed with impact.

Check out these 5 tips to maximise the power of your business signs:

Step 1: Decide What Type of Sign(s) You Need

There are various types of business signs on the market, ranging from exterior signs to ground-mounted signs, interior promotional signs and digital signs. As a business owner, you are responsible for choosing the types of signs you need and for deciding which will drive the best results. To help you choose, consider each type of sign as an advertisement and ask yourself:

·         Who will see my signs?

·         Who do I want to target with my signs?

·         Do I need to introduce my business?

·         What locations would give my signs the most exposure?

·         Do I want to promote my services?

·         Do I have new services to introduce?

Step 2: Decide on a Location for Your Sign(s)

When you’re resolute on the types of signage you need then you should already have an idea of where they’ll be located. Yet, while fitting an exterior business sign to the exterior of a building seems obvious, choosing the location of an interior sign can often take more thought.

Remember that your sign’s purpose is to be seen so try to position it in front of the most eyes. Choose a striking position inside a regularly visited area of your premises such as the waiting room, cafe, toilets or lifts. And if you’re fixing your sign to a wall, choose the most central, visible or colourful wall, ensure that your sign is well lit and that it catches the eye from a distance.

Step 3: Become a Detective

Get your detective cap on and go on a mission to find out what your competitors’ signs look like. By doing so, you can gain inspiration from the elements that make their signs powerful and give thought to how you could make your signs more effective. If you’re installing exterior signs, it’s also helpful to check out the businesses that surround yours. How can you stand out within your location?

Step 4: Choosing Copy for your  Signage

The text you include on your signs will vary depending on the function of each particular sign. An interior promotional sign might contain a lot of information about your services. Yet, an exterior business sign has a different purpose – branding and recognition – and therefore, will contain only your business name.

When you have decided which copy you want to include, ensure that it corresponds with your brand assets. Does your brand have a specific writing style? Consistency is key.

You must also make sure you don’t overwhelm the reader with information in promotional signs. More often than not, less is more so include short, snappy sentences that are straight to the point. Check that your signs each display one clear message that can be easily understood by your audience.

Step 5: Choose the design of your Signs

Your signs are nothing without their design and copy is futile until it is accompanied by its eye-attracting partner, graphics. Take these 3 areas into account:

1.       Branding

Your brand assets and values should be incorporated across every aspect of your signage. Fit in your brand’s colours, fonts and logo to create consistency across all of your marketing messages.

If you don’t already have a brand then use your signs to construct a brand identity that speaks to your business and stands out from your competitors. Appeal to your target market and represent an attractive image of what you have to offer.  

2.       Colour-scheme

More than likely, the colours used on your signage will depend on your brand’s colour pallet. However, if your brand assets do include a number of colours then pick out those that are most striking and contrast well against each other. Remember that different colours will have a different effect on your viewers. While bland whites, creams and browns will easily blend out of sight, contrasting bright oranges and blacks are great for diverting the eye.

3.       Text

The text you use is just as important as the copy you include. If your viewers cannot read it then why include it? Consider the position, size and visibility of text, to ensure that your audience can read your signs with ease from suitable distances. This is an especially important point if you are installing exterior signage as this is often seen by people passing or driving from afar.

Get up to speed with what makes signs that sell and you’ll see a boost in your business.

Hannah writes on behalf of www.signsthatsell.co.uk, a leading UK supplier of business signs, promotional signage and exhibition stands. Hannah has worked as a signage designer for more than five years and during this time has helped a number of B2B businesses to improve their brand recognition and drive impact with signage.

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