Microsoft Goes After Google With Gmail!
At the end of the video, a comment of the former Chief Executive Officer of Google Eric Schmidt is delivered. The comment became infamous as it stated that Google does not cross the line of privacy, but borders on creepy. A matter-of-fact and light hearted approach is used in other videos where an office worker is explaining how email scanning of Gmail works to provide targeted ads. A closer look at the website outlines the differences between Gmail and Microsoft’s Outlook and stories about Google and privacy issues are also detailed.
A number of people might consider it hypocritical because Microsoft says on its website that personalized content might be displayed in advertising. However, on the website, Microsoft has stated that emails are only scanned for spam and security, similar to the way postal services scan letters. It stated that the company does not make use of the private content of emails, documents and communications for indulging in target advertising. The website also shows a survey which revealed that around 70% of users on Gmail are not aware that their content and private emails are read for the purpose of delivering targeted advertisements to them.
This issue about Gmail has been raised before. Nonetheless, on Google’s website, the internet giant asserted that it also scans Gmail messages for the purpose of filtering out spam and for other security related reasons like detection of viruses. Also, the same scanning technology is used for the purpose of delivering targeted advertisements to customers. Google mentioned that only technology is used and no human is going through emails. The procedure is fully automated. Experts say that the campaign by Microsoft is not fair. However, users of Gmail should keep these issues in mind if they have any privacy concerns.